Community impact is built around narratives.  In philanthropy, there is a common narrative about who is the Giver and who is the Taker in charitable exchanges. The Giver is wealthy, educated, charming, and social. They attend galas. They are white and likely a woman. In contrast, the Taker is low-income or even poor, uneducated, persistent, and good-willed. They don't attend galas. They are Black or Brown and possibly a woman.

Confused woman stares at computer. Marketing has changed a lot in the last few decades. In fact, it's changed a lot the last few years,...